Matt has served NFL, MLB, NHL, UFC, Euro League & Olympic Sport athletes. He has led thousands of area youth, high school, and collegiate athletes & teams since 2009. “Coach Giff” graduated Summa Cum Laude from the University of Wisconsin-Whitewater with an Exercise Science degree & a minor in Coaching. He started at wide receiver for the 2007 D3 National Championship Warhawk football team. In 2005, he was an All-State Selection & Captain of the State Championship football team at Waukesha West High. Matt holds certifications through: NSCA (C.S.C.S), USA Track & Field (Level 1), Pain Free Performance & R.P.R. He is a consultant to various organizations and speaks yearly for local and national sports performance summits. Matt’s faith & family are core to his life. He & his wife Abby reside in Muskego with their two daughters, Skylar, and Lila.

Kyle has been involved in strength & conditioning for nearly a decade. He graduated from Pewaukee High School in 2011, and was involved in sports year-round. Being involved in sports through high school sparked an interest in sports performance and general health & wellness. He carried that interest to UW-La Crosse, earning an Exercise & Sports Science degree in 2016. During his time there, he was heavily involved in Olympic weightlifting, competing in several local competitions while in school. Kyle is a Certified Strength & Conditioning Specialist (CSCS) through the NSCA, as well as a Level 1 Sports Performance Coach through USA Weightlifting. Maintaining an active lifestyle has always been important for Kyle, often spending free time outdoors and/or with family & friends. Married in 2021, Kyle & his wife Jordan live in Greendale with their dog Archie.

Courtney graduated with her Bachelor of Science degree in Exercise Physiology from Concordia University Wisconsin with a minor in athlete coaching. She is C.S.C.S. certified through the NSCA and has taken every opportunity she could to gain experience and develop her knowledge and skills of sports performance and coaching. She is now back in school working towards her master’s degree in Kinesiology from UW-Milwaukee. She loves training athletes and has coached high school and club volleyball, and high school basketball for the past few years. She desires to assist athletes in separating themselves from their competition, give them confidence in their abilities, and tools to succeed.

Nathan graduated from Whitefish Bay High School in 2019 and was involved in baseball, cross country, and track and field. Ultimately, he committed his time and efforts to baseball. His collegiate baseball journey started at Madison College and recently concluded at the Division I level at UW-Milwaukee.

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Nathan is no stranger to the values and philosophies at Ethic. Throughout his high school and collegiate baseball careers, Nathan spent his off seasons training with Performance Director Matt Gifford . Nathan is now channeling his passion for human performance as a coach and student.

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Currently studying psychology and kinesiology at UW-Milwaukee, Nathan plans to continue his education in sport psychology while also preparing to earn his CSCS through the NSCA.

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Nathan’s hobbies include cycling, cooking, and spending time with friends and family.